Digital Marketing Manager - Barcelona
We are currently hiring a Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing all on-line company marketing initiatives: GC Aesthetics social media channels, websites, digital campaigns and e-learning platforms. This role required project management skills.
Key Responsibilities:
SOCIAL MEDIA
- Manage with the Social Media & Content Creator, and our agency the social media
channels (Instagram, Youtube, Facebook, X & Linkedin).
- Supervise the editorial calendar (content and strategy) and supervise agencies.
CORPORATE WEBSITE
- Control of the GC Aesthetics on-line journey, B2B & B2C
- Operational control of the core digital marketing channels, including paid search, Partnerships/Affiliates and SEO to drive demand and lead generation.
- Keep up to date and informed on new trends and adapt accordingly
- Communicate with key stakeholders to keep them updated of ongoing plans, request information for briefing documents and projects.
- Prepare weekly updates and monthly reports to track growth and success rates of campaigns
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities
- Prepare weekly mass email communications to external stakeholders
- Assist with website copywriting, proofing, and updating as needed
- Analysis of website analytics and implementation of SEO improvement
ONLINE EDUCATION
- Management of on-line events, congresses, webinars.
- Ensure internal and external communications are successfully delivered to key stakeholder groups, from clients to associates
- Monitor and evaluate competitor approaches, and industry trends to inform digital marketing activity
Qualifications / Experience
- +/- 3 year experience in similar position
- A bachelor’s degree in Marketing or Communication
- Preferably a certification in google or similar
- Knowledge in HubSpot is required
- Native English or C2 proficiency
- Knowledge of either Spanish, French or German is highly valued
- Ability to take initiative
- Excellent writing, editing, and proofreading skills
- Ability to multitask in a fast-paced environment
- Exceptional ability to manage details
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Understands and can utilize emerging platforms, digital media, and web/social media management and
- measurement tools (e.g. Mailchimp, Google Analytics)
- Adobe Creative Cloud experience a plus
Send CV: [email protected]
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